Transportation Technology + Public Outreach
Reach the Road Users Who Matter Most
Peak Targeting helps transportation agencies and public-sector partners deliver measurable digital outreach for traffic safety, tolling, corridor programs, casual carpooling, and mobility behavior change.
Using patented exposure-based audience development, GeoFraming™, and Venue Replay™, Peak Targeting identifies real-world mobility audiences based on observed travel behavior — then delivers relevant messaging after the travel event, when people can safely engage.
Signal
Observe corridor exposure
Build mobility audience
Deliver message later
Measure campaign reach
31
Granted U.S. Patents
FDOT-Related
Traffic Safety Outreach
FHWA-Related
Initiative Support
Mobile + CTV
Household IP Delivery
Pilot-Ready
Government Programs
THE CHALLENGE
Most Public Outreach Is Too Broad
Billboards, mailers, radio, press releases, and general digital campaigns can create awareness, but they are not built to precisely reach recurring corridor users, toll facility users, work-zone travelers, or commuters who may be ready for a better mobility option.
Peak Targeting helps agencies move from broad awareness to focused, measurable outreach.
THE APPROACH
Exposure-Based Outreach, Delivered After the Travel Event
Traditional geofencing can target people while they are physically inside a defined area. For transportation safety programs, that timing can be a problem — especially in work zones, construction corridors, and high-risk roadway environments.
GeoFraming™ identifies devices based on observed travel behavior through a corridor, zone, or facility, then delivers messaging later — typically when the person is at home or otherwise outside the driving environment.
That means agencies can reach the right audience without adding distraction at the wrong moment.
Safer Timing
Reach travelers after corridor exposure, not while they are actively navigating the roadway.
Better Audience Quality
Deliver messaging across mobile, connected television, desktop, and household IP-based environments.
Multi-Device Reach
Document impressions, reach, frequency, engagement, geography, and performance indicators.
Measurable Reporting
Document impressions, reach, frequency, engagement, geography, and performance indicators.
SOLUTIONS
Digital Outreach for Transportation Programs That Need Results
Peak Targeting supports public agencies and prime consultant teams with targeted outreach programs built around real-world mobility behavior.
Traffic Safety & High-Risk Corridors
Reach road users repeatedly exposed to high-crash intersections, corridors, and roadway environments with safety messaging focused on speed, distraction, impairment, pedestrian awareness, and shared responsibility.
Work Zone & Construction Outreach
Communicate with drivers and nearby residents affected by construction activity, lane shifts, detours, closures, and work-zone safety risks — without targeting them while they are actively driving through the work zone.
Casual Carpooling & TDM
Support transportation demand management programs by reaching likely corridor users with messaging around casual carpooling, HOV/HOT lane use, park-and-ride participation, commuter benefits, and mode-shift options.
Tolling & Transponder Adoption
Help toll agencies reduce Pay-By-Plate dependency and increase electronic toll transponder adoption by reaching likely toll facility users with relevant, targeted messaging.
Public Meetings & Project Engagement
Notify affected residents, commuters, and stakeholders about public meetings, planning studies, project updates, detours, and community engagement opportunities.
Pedestrian & Cyclist Safety
Deliver targeted safety messaging to audiences exposed to vulnerable road user risk areas, including pedestrian corridors, school zones, downtown districts, and bicycle-heavy routes.
High-Priority Mobility Use Case
Pilot-Friendly Starting Point
Start with one corridor, one commuter audience, one park-and-ride zone, or one HOV/HOT lane opportunity.
Casual carpooling programs succeed when the right commuters understand the opportunity, trust the process, and see how participation can save time, reduce congestion, and improve corridor performance.
Peak Targeting can help transportation agencies identify likely corridor users and deliver targeted education before, during, and after a pilot program. Campaigns can support awareness, participation, safety guidance, incentive programs, park-and-ride usage, HOV/HOT lane adoption, and ongoing commuter engagement.
TRANSPORTATION EXPERIENCE
Traffic Safety Outreach Aligned With Measurable Safety Goals
Florida traffic fatalities declined from 2022 to 2024 during a period when targeted digital behavioral outreach was used as a complementary safety strategy alongside broader safety initiatives.
In Florida, targeted digital behavioral outreach was used as a complementary safety strategy alongside broader enforcement, infrastructure, and Vision Zero-related programs. The approach focused on reaching people with repeated exposure to high-risk roadway environments and delivering safety messaging across mobile, connected TV, and household IP-based channels.
While traffic safety outcomes are influenced by many factors, exposure-based digital outreach can provide transportation agencies with a focused, measurable tool to support safety messaging and behavior-change programs.
Built on Foundational Geolocation Targeting Patents
Peak Targeting’s methodology is supported by a family of 31 granted U.S. patents covering foundational methods in geolocation-based mobile data targeting.
This patented approach helps connect real-world location exposure with digital audience development, allowing public agencies to reach relevant audiences based on observed behavior rather than broad demographics alone.
31 Granted U.S. Patents
Named co-inventor on a family of granted U.S. patents covering geolocation-based mobile data targeting and exposure-based audience development.
Patent portfolio span
Technology domain
Audience development
Transportation use cases
GOVERNMENT + RFP READY
Direct Agency Partner First. Prime Consultant Support When Needed.
Peak Targeting is designed to support direct government work with transportation agencies, toll authorities, cities, counties, MPOs, and public-sector program teams.
When needed, Peak can also serve as a specialized subconsultant to engineering, planning, tolling, and public involvement firms pursuing RFPs that include corridor studies, safety audits, transportation demand management, public engagement, or behavior-change campaigns.
RFP-Friendly Scope Support
START FOCUSED
Begin With One Corridor, One Program, or One Safety Goal
A targeted pilot can help agencies test the value of exposure-based digital outreach before expanding to a larger program.
Peak Targeting can help define the audience, campaign strategy, delivery channels, reporting structure, and implementation path for transportation safety, tolling, casual carpooling, public engagement, and corridor outreach initiatives.
Need support for an active RFP? Ask for subconsultant capabilities and sample scope language.