Traffic Safety Outreach Campaigns for Safer Roads
Digitally delivered safety messaging designed to support behavior change, support crash reduction objectives, and improve roadway awareness among drivers, pedestrians, and cyclists.Including the deployment of public safety announcements (PSAs) delivered through paid, brand-safe digital media.
PROGRAM ALIGNMENT
This maps to your funding objectives
Program Alignment
This approach is designed to support state and local traffic safety programs focused on measurable behavior change, crash-reduction objectives, and equitable outreach. Campaigns align with Safe System principles by delivering timely, location-relevant safety messaging to roadway users in areas and conditions associated with elevated risk.
Common program focus areas include:
- Speed management and work zone awareness
- Distracted and impaired driving prevention
- Pedestrian and bicycle safety
- Intersection and corridor risk awareness
- Seasonal and event-driven safety messaging
WHAT THIS PROGRAM DELIVERS / WHAT THIS IS
Traffic safety outreach campaigns combine data-informed audience identification with paid digital media delivery to ensure consistent exposure to approved safety messages. Unlike traditional broadcast or static outreach, this approach allows agencies to focus messaging on roadway users who regularly travel specific corridors, intersections, or geographic areas of concern.
Public safety announcements (PSAs) are used as a communication tool within a broader, documented outreach strategy.
This approach emphasizes consistent exposure and documentation rather than one-time message delivery.
OPERATIONAL APPROACH
Campaigns follow a repeatable, auditable workflow suitable for public-sector safety programs:
- Define target geography, corridors, or intersections based on program objectives
- Build eligible audience cohorts using observed travel patterns (privacy-safe)
- Deploy approved safety messaging across brand-safe digital inventory
- Monitor delivery, pacing, and exposure frequency throughout the campaign
- Optimize placement and document outcomes for reporting and compliance
This structure supports consistent execution across districts while allowing for localized emphasis.
PROGRAM DELIVERABLES
Yes, these are tangible deliverables.
Agencies receive a clearly defined set of deliverables aligned with grant and contract requirements:
- Campaign strategy and media plan
- Audience construction by geography and travel behavior
- Digital delivery of approved safety messaging (display, video, CTV, audio as applicable)
- Brand safety, placement controls, and fraud mitigation
- Monthly performance report with optimization summary
- Final campaign summary suitable for grant close-out documentation
MEASUREMENT & REPORTING
Performance is measured using metrics appropriate for public-sector safety outreach and documented for program accountability.
Common reporting elements include:
| Metric | Purpose |
|---|---|
| Reach & Frequency | Validate message exposure |
| Impressions by Geography | Corridor and district accountability |
| Video Completion Rate | Message delivery quality |
| Engagement (supporting) | Supplemental indicator |
| Delivery Timeline | Schedule and pacing compliance |
Reporting is formatted to support quarterly and final grant reporting requirements.
DATA PRIVACY & COMPLIANCE
Campaigns are designed with public-sector privacy expectations in mind:
- No personally identifiable information is provided to the agency
- Audiences are built using aggregated, privacy-safe identifiers
- No sensitive location data is shared or retained
- Consumer privacy standards and opt-out mechanisms are honored
- Data use agreements and vendor documentation are available upon request
PROCUREMENT CONSIDERATIONS
Services may be procured as traffic safety outreach, communications services, or digital media services. This approach is compatible with common public-sector purchasing categories and safety program funding structures.
Peak Targeting supports agencies by providing scope language, budget narratives, and documentation suitable for grant applications and contract exhibits. Services may be delivered directly or as a subcontractor under a prime vendor.
PAST PERFORMANCE
Past Performance Overview
Previous traffic safety outreach campaigns have supported corridor-level and statewide initiatives by delivering consistent safety messaging to high-frequency roadway users over defined campaign periods.
Campaigns are implemented with documented delivery schedules, monitored pacing, and structured reporting to support agency oversight and program evaluation. Lessons learned from prior deployments are used to refine targeting, messaging cadence, and geographic emphasis.
(Detailed case studies and sample reports are available upon request.)
Partner with Peak Targeting for a Safer Future
Let’s work together to make roads safer through innovative, data-driven public awareness campaigns.
To request scope language, budget guidance, or a program worksheet suitable for grant applications, contact us below.
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Target safety messaging based on travel patterns
We excel in the development of precisely targeted custom audiences with remarkable efficiency, enabling you to seamlessly adapt your outreach strategies and budgetary plans for the highest possible performance. Our approach ensures that you can not only reach your ideal audience but also maximize the impact of your marketing efforts, allowing for a more refined and effective allocation of resources.
Outreach support aligned with safety goals
Once an audience is established, we craft meticulously targeted campaigns that are specifically designed to engage the devices users rely on most frequently, ensuring that your vital message about enhancing safety for both vehicles and pedestrians is delivered effectively and reaches them directly and impactfully.