There are many approaches to targeting your customers.
But you only need one… the one that works!
Drive More Transponder Adoptions.
Reduce Pay By Plate Costs.
Maximize Revenue.
At Peak Targeting, we help toll authorities increase transponder adoption while cutting the high costs associated with Pay By Plate users. Our proven digital outreach solutions ensure targeted engagement that is cost-effective, easy to implement, and delivers measurable results.
A revolutionary new approach to the way you target your customers.
We Leverage Data and Technology to Help our Partners Meet their Business Goals
Why Our Approach Works
Unlike traditional outreach methods that often go unnoticed, our strategy ensures higher conversion rates by meeting drivers where they already spend time—on digital devices.
10 - 20% Increase in transponder adoption
Lower Processing Cost - Reduce manual invoicing and collections
Improved Customer Experience - Fewer billing disputes and late fees.
The Challenge: Rising Costs & Lost Revenue
Toll agencies face increasing expenses due to Pay By Plate processing, including:
Up to 5x higher costs compared to transponder payments
Revenue-sharing limitations with interoperability agreements
Low engaement rates with traditional outreach methods like mailers
The Solution: Smart, Targeted Digital Outreach
Rather than relying on expensive direct mail campaigns, we leverage data-driven digital advertising to place your message where it matters most—on the screens of drivers who frequently use Pay By Plate.
Precision Targeting - Deliver ads directly to mobile phones, laptops, and Smart TVs used by Pay By Plate users.
High Engagement Rates – Reach drivers while they browse, stream, and engage online.
Seamless Execution – We handle the entire campaign process, requiring minimal effort from your team.
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Let Us Hear From You!